Common Terms

  • SFMC, or MC: Salesforce Marketing Cloud
  • PACE: UDAR's instance of Salescloud, a CRM/database of donors
  • Email Template: a fixed design with variable spaces created for re-use, and is typically only created by a designer on the Advancement Communications team. An email template also cannot be used to send a message to an audience, and instead remains as a design to copy from
  • Email Message: a design that is built from a template, and can be created by anyone. If you want to send an email to an audience, this is the option you will want to choose
  • Campaign: Refers to a PACE/Salesforce Campaign (eg a collection of users in a data file)